Category Archives: Technology

Different Methods Companies use to Integrate Artificial Intelligence in Improving Ecommerce Customer Experience

It is easy for an online business to collapse as much as it is also easy to set up one. In an era where there is a lot of competition, customers no longer settle for mediocrity whenever transacting with any business. Eventually, ecommerce customer experience plays a significant role in the development of an online retail business. While shopping, clients usually leave a lot of data, which smart companies know they can depend on to improve a shopper’s experience. They have learned to use Artificial Intelligence technologies to analyze those sets of data, a move that separates them from the competition.

 

Businesses need to analyze potential customers in a fast manner if they are to land them. The human mind does not have the speed or the capacity to analyze vast amounts of information promptly. On the other hand, AI can provide the analysis within a few moments. One method companies use to integrate AI is by virtual assistants and chatbots. Whenever you visit their website, the chatbot pops up with a question and continues to ask more clarifying ones with each response you give.

 

Online shoppers usually want to see images of what they are purchasing before finishing the transaction. Similarly, sometimes customers can know what they want, but not know their names. Some online retailers have visual search engines that use AI technology. With these, customers only need to take pictures of what they want. The application then uses the technology to identify the image, and give more details about it, as well as links to where it can be acquired.

 

Online retailers understand the importance of personalization when it comes to enhancing ecommerce customer experience. Whether one is using a mobile phone, or accessing the website on the computer, the AI technology is able to analyze how customers are interacting. Once trends have been discovered, the next time someone is browsing for something, they may get a message notifying them about a sale they might be interested in. They may then proceed to make the purchase through their device. Both the buyer and the retailer will have shortened the purchase process, an advantage for both of them.

 

Price has always been a determining factor when purchasing anything. Shoppers have also been known to have favorite online stores because of their prices, and constantly having items in stock. Some retailers depend on artificial intelligence to get insights into their competitors’ prices, as well as their inventories. They then use the information to adjust their prices and also ensure they are always stocked, to retain their clients.

Talk Fusion Offers 30 Day Free Trial to Help Businesses with Video Marketing

PR Newswire recently published an article titled “Video Marketing Leader Talk Fusion Launches 30 Day Free Trials”. The article details how Talk Fusion, a company dedicated to providing email and video marketing, is providing a free trial to their products.

The products are available in nine different languages. Bob Reina wants to allow people to test the product. He understands that if they love it, they will buy it. The free trial allows potential customers to try it instantly, in order to put it in as many hands as possible.

The company has been planning the free trial for over a year and they are excited to provide an opportunity to their potential customers. The free trial will give an opportunity to understand the power of video marketing with first hand experience.

People are able to sign up for the trial on the newly redesigned Talk Fusion website. Those enrolling in the free trial do not need to provide credit card information nor personal details. The only details required are a name and email address.

Free Trial users will have access to the products of Sign-up forms, Video Newsletters, Video Email, Live Meetings and the Video chat. It was created to help businesses improve their email marketing campaign engagement and build customer relationships. Through stronger video marketing, customers will be able to gain highly qualified leads, increase sales and differentiate their brands from their competition.

Talk Fusion is a thought leader in developing marketing solutions based on video. Talk Fusion seeks to help businesses grow through their marketing solutions. They have products available in more than 140 countries. Reina started the company in 2007 and is a member of the Direct Selling Association. Learn more: https://video-chat.talkfusion.com/

 

The Innovator Eric Pulier

Eric Pulier is the founder of vAtomic. He is an entrepreneur as well as an innovator. He has managed to transform a lot of technology that is being used today. In addition, he has also helped several other budding entrepreneurs. This has been by helping them to raise funds that are required in order to bring their ideas to life. Eric Pulier has a lot of insights that he can share regarding the success of his ideas and pursue your passion in business.

He has always been passionate about technology. He is well aware that even the best ideas in the world would be useless in case they are not brought in front of a large market. Hence he is using his ideas for new technology in order to make these available to as many people as possible.

Eric Pulier is venture capitalist who is constantly searching for new ideas in which he can invest. He interviews forward thinkers to identify those ideas that have the potential of changing the world. He is skilled in reading people. Hence he can identify the entrepreneurs who are really passionate about their ideas and would be committed to putting in hard work in order to become successful.

He was able to make the initial profit as he had done a lot of work to figure out logistics of the launch of his product. He knew that making of payroll would be a struggle in his first company. This was because it required diligence with cash flow management. This was the operational side while Eric Pulier was focusing on mentoring of employees and on improving his products at that stage.

While starting out, Eric Pulier never had doubts if it would work or not. This is because he is an optimistic person. He always has faith in his ideas. But he has always had concerns about the business side of his ventures. He also knew that things will eventually work out in the end. Still, he always has plenty of discussions about surviving lean times. Due to these struggles, he has developed the tenacity to survive the ups and downs of the tech industry.

In 1994, Eric Pulier had founded the Digital Evolution. The marketing was different then. Word of mouth was used to grow his initial team and to find customers that he could serve in this tech field. He was with this company for four years before it was acquired. This experience gave him much needed perseverance as well as the positive outlook that he is using today. He also learned that it was important to have high customer service standards. Even today, this is a top priority for him.

The marketing strategy that works well for him to generate new business includes pay per click advertising. It is an effective way to target the desired audience as well as keep track of achievements.

Who Needs a Slyce Of Visual Search?

Visual search technology is making waves in all industries and product recognition has become the new “it” trend. The reason behind this is simple – people love everything that is visual because it saves effort. For instance, instead of reading through thousand words of instructions on how to make a 5 strand braid, people would rather watch a step by step video or better, a picture that illustrates all the steps quite neatly. This is because human brains respond better to visual cues and it also makes huge chunks of data easier to digest. This is where companies like Slyce come into the picture.

When it comes to fashion everything is visual. Whether it is about glorious bohemian patterns or eclectic colors, people simply find it hard to describe certain things. For instance, it is a popular saying that “everyone has a cerise”. This means that as a color, everyone has a different idea of what cerise should look like. Some see it with red undertones while others think it is more pink than red. In truth, cerise can be what the brand wants it to be. A simple search on a search engine reveals different shades of this color. So, what does one do when they want “cerise leggings” in the exact same shade that they saw on a person walking down the street? They use visual search technology.

With visual search, all people need to do is use the existing photo app on their smartphones. When they click a picture, the visual recognition app directs them to products that are exactly similar or close enough to a picture they have clicked. Also, it directs them to nearest retailers or online shopping sites where the thing can be bought. For both business and consumers, this is great news.

Businesses can use visual search technology to push their products forward and get ahead of the big players in the market. They can also generate some brand awareness for their amazing products. Consumers, on the other hand, are sick and tired of making a compromise when it comes to their favorite fashion products. They can finally get the exact products they want and, in most cases, end up paying a lot less.

Slyce got into the visual search and search recognition business early on because the company clearly saw some potential in this technology.

Slyce has now become to visual search what Facebook has become for social media – you can’t think of one without thinking of the other. The Slyce app allows retailers to spread the word about their products in an effortless way and the best thing of all is – there is no need for additional hardware to jump on the visual search bandwagon with Slyce.