David Zalik is the inspiration and the dedication that served as the fire and fuel for Green Sky Credit LLC. It is an organization where people are basically able to receive loans and distribute credit to the public. The customers that come to his company are either high net worth individuals or the corporations who need money and need the necessities required to implement a credit line to their own customers. This all started inside of a car that David Zalik bought when he first can up with the idea due to his early sell out with his computer tech company that faltered due to the dot com bubble. Fortunately David Zalik was able to sell it for a few million dollars before every thing collapsed. It is funny how the company even got started because David Zalik was at about the age of thirteen that he started to build the company in the first place and it was not until he was twenty two that he sold it for a tidy lump sum. He had trouble putting the computer pieces together at first and claimed that it took him ten hours at first but then was able to do it in a matter of thirty minutes with nine hours to spare doing more important things. He was able to build it for nine years before selling it. The reason that motivated David Zalik was the girls that were older than him that he wanted to get to know more. At thirteen he was already in college where the expectancy for the people who could study there were not usually that young, but David Zalik fought to get there by reading and learning from mathematical text books since he was the age of four years old to the age of thirteen. Interestingly enough he passed the SATs at thirteen years old and started going to college where his father worked which was at Auburn College. He and his family moved into the states from Israel even before all the above occurred, and before his conception and childbirth in Israel where his parents met, his mom was on the run from communistic powers and his father was born and raised in Argentina. This comprises the origins of David Zalik who is the CEO of GreenSky Credit LLC.
To the consumer, the practice of shopping online is simple. They look for the item they want, select the size if applicable, pay, then wait. There seems to be little to no difference to an in-person purchase of any product. But for the companies that run online stores and marketplaces, quite a bit goes into it.
For those who’ve had extensive experience shopping online, some may have encountered a scenario like the following: they’ve found a garment that interests them, they select the color and correct size, but when it arrives they find the clothes that looked proper on the model are ill fitting on them. While this could be the result of a disreputable manufacturer, too often it’s the result of poor visual search.
Startups like Slyce are gaining in popularity with online businesses for their expertise in visual searches and recognition. What they do is help these distributors identify the best possible images with the products they have for sale by accessing real world data of human interaction to visuals, minimizing confusion on the part of consumers and increasing their overall sales.
By combining data from images along with data sets from consumers in similar markets, Slyce is able to access real world images to communicate to clients a believable representation of the product in question. With this information, businesses online, including their brick-and-mortar counterparts, can organize inventory, sales and staffing around their predicted needs. And though data sets have been used to drive consumption by keying in on different variables in the past, the most direct communicating element in buying decisions (images) have often gone overlooked in favor of keystrokes, leaving this sector inadequately serviced.
Despite being relatively new to servicing the needs of retailers, large businesses are coordinating with companies like Slyce in record numbers, looking to master this trend in analytics in increasing numbers.
Slyce, based in Toronto, Canada, was founded by Cameron Chell and Erika Racicot. Chell is a career entrepreneur that has spent more than 25 years working to build and develop businesses that service the needs of the tech sector. This includes the Business Instincts Group, which helps to accelerate a business’ growth through strategy and utilizes their strengths by organizing management to its highest efficacy, and Futurelink, a cloud service provider he founded in the late 1990s.
Racicot comes to the table with a retail background, focusing on customer relations during her time at the Starwood Group, then coordinating logistics for companies in waste removal. Racicot also helped to found the Business Instincts Group where almost a decade was spent working in product development, marketing and public relations.