David Zalik is the inspiration and the dedication that served as the fire and fuel for Green Sky Credit LLC. It is an organization where people are basically able to receive loans and distribute credit to the public. The customers that come to his company are either high net worth individuals or the corporations who need money and need the necessities required to implement a credit line to their own customers. This all started inside of a car that David Zalik bought when he first can up with the idea due to his early sell out with his computer tech company that faltered due to the dot com bubble. Fortunately David Zalik was able to sell it for a few million dollars before every thing collapsed. It is funny how the company even got started because David Zalik was at about the age of thirteen that he started to build the company in the first place and it was not until he was twenty two that he sold it for a tidy lump sum. He had trouble putting the computer pieces together at first and claimed that it took him ten hours at first but then was able to do it in a matter of thirty minutes with nine hours to spare doing more important things. He was able to build it for nine years before selling it. The reason that motivated David Zalik was the girls that were older than him that he wanted to get to know more. At thirteen he was already in college where the expectancy for the people who could study there were not usually that young, but David Zalik fought to get there by reading and learning from mathematical text books since he was the age of four years old to the age of thirteen. Interestingly enough he passed the SATs at thirteen years old and started going to college where his father worked which was at Auburn College. He and his family moved into the states from Israel even before all the above occurred, and before his conception and childbirth in Israel where his parents met, his mom was on the run from communistic powers and his father was born and raised in Argentina. This comprises the origins of David Zalik who is the CEO of GreenSky Credit LLC.
In the active wear industry, most women focus on fashion and affordability of the clothes. There has been a considerable gap between fashion and functionality. In 2010, active wear consumption hit its all-time high. Adam Goldenberg and Don Ressler took notice of the trend. They co-established Fabletics after realizing that women’s athletic wear was going to remain in fashion for many years. The objective of forming the company was to create an incredible active wear brand that was fashionable, functional and affordable.
After brainstorming, Ressler and Goldenberg come up with an innovative vision for women’s active wear. They focused on the fashions that women wanted rather than the present market trends. Through focus groups and consumer tests, they were able to identify that a number of the greatest problems that women face in the sportswear world were similar. The clothes were ill-fitting, expensive and garish. Moreover, the clothes were not comfortable and their quality abysmal. To this end, it was not easy to find an outfit that looked great and felt good without having to pay out a fortune.
Don Ressler and Adam entered into partnership with Kate Hudson. Kate has extensive experience in marketing. During the time, the sports fashion sector’s branding was fairly ubiquitous and few firms managed to target their brands specifically to women. Nevertheless, Kate Hudson, who was confident, friendly and had an appealing face, took up her role as Fabletics’ spokeswoman. She established a relationship with consumers and connected the brand to the masses. It is for this reason that Kate’s was brought on board as a co-founder. Over the years, Kate has taken her work seriously. She focuses on enhancing the brand’s presence online. Its strong online presence and exceptional grassroots appeal has helped Fabletics to stand out in the competitive industry.
Their initial strategy of focusing their marketing online and shunning the traditional retail system has been successful. An individual is free to sign up for the brand’s VIP status and pay a monthly fee of $50. In exchange, VIP customers benefit from discounted clothing, reward points for their purchases and free shipping.
Don Ressler is proud of his achievements of establishing a company that supports women who seek to take care of their health, as they enjoy how they look. Maintaining the status quo is not part of their plan. In 2017, Fabletics revealed that they would be expanding their operations to different market. They would also be delivering clothes for the plus sized women.
In order to succeed, you need to have a great reputation. What you do and what others say when they talk about you is what your reputation will be. That, is your key to success in whatever you do. If you want to keep a great reputation for your business online, here’s what you can do:
Whatever you say you’ll do, keep that promise and do it. Nothing is worse than someone who makes an empty promise. Help other. Going out your way to good for other who need help in a bind will speak volumes for you. It may take some time out of your day or put a little more work on you plate, but in the end it’s worth it.
Don’t just do what is required, but go a little further. Give a little more than what is expected from you, and that will pay dividends. Try to make people look good, because everyone at some point in their lives has taken a reputation “hit” at some point.
If you want to achieve a better reputation or keep the good one you have right now, then make sure you dress appropriately. If you’re in business, the dress for that. Then, make sure your body language is good. If you’re in a meeting, then sit up straight an pay attention. Remember, first impressions say a lot about a person.
Be consistent in how you act toward others, and be a person who is likable. You want people on your side and you can’t do that when they think negatively about you. And always act with integrity, because that is the cornerstone of your foundation.
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