Category Archives: Online Marketing

Don Ressler Continues To Transform The Active Wear Industry Through Fabletics

In the active wear industry, most women focus on fashion and affordability of the clothes. There has been a considerable gap between fashion and functionality. In 2010, active wear consumption hit its all-time high. Adam Goldenberg and Don Ressler took notice of the trend. They co-established Fabletics after realizing that women’s athletic wear was going to remain in fashion for many years. The objective of forming the company was to create an incredible active wear brand that was fashionable, functional and affordable.

After brainstorming, Ressler and Goldenberg come up with an innovative vision for women’s active wear. They focused on the fashions that women wanted rather than the present market trends. Through focus groups and consumer tests, they were able to identify that a number of the greatest problems that women face in the sportswear world were similar. The clothes were ill-fitting, expensive and garish. Moreover, the clothes were not comfortable and their quality abysmal. To this end, it was not easy to find an outfit that looked great and felt good without having to pay out a fortune.

Don Ressler and Adam entered into partnership with Kate Hudson. Kate has extensive experience in marketing. During the time, the sports fashion sector’s branding was fairly ubiquitous and few firms managed to target their brands specifically to women. Nevertheless, Kate Hudson, who was confident, friendly and had an appealing face, took up her role as Fabletics’ spokeswoman. She established a relationship with consumers and connected the brand to the masses. It is for this reason that Kate’s was brought on board as a co-founder. Over the years, Kate has taken her work seriously. She focuses on enhancing the brand’s presence online. Its strong online presence and exceptional grassroots appeal has helped Fabletics to stand out in the competitive industry.

Their initial strategy of focusing their marketing online and shunning the traditional retail system has been successful. An individual is free to sign up for the brand’s VIP status and pay a monthly fee of $50. In exchange, VIP customers benefit from discounted clothing, reward points for their purchases and free shipping.

Don Ressler is proud of his achievements of establishing a company that supports women who seek to take care of their health, as they enjoy how they look. Maintaining the status quo is not part of their plan. In 2017, Fabletics revealed that they would be expanding their operations to different market. They would also be delivering clothes for the plus sized women.

Improve your Reputation in a Few Simple Ways

In order to succeed, you need to have a great reputation. What you do and what others say when they talk about you is what your reputation will be. That, is your key to success in whatever you do. If you want to keep a great reputation for your business online, here’s what you can do:

Whatever you say you’ll do, keep that promise and do it. Nothing is worse than someone who makes an empty promise. Help other. Going out your way to good for other who need help in a bind will speak volumes for you. It may take some time out of your day or put a little more work on you plate, but in the end it’s worth it.

Don’t just do what is required, but go a little further. Give a little more than what is expected from you, and that will pay dividends. Try to make people look good, because everyone at some point in their lives has taken a reputation “hit” at some point.

If you want to achieve a better reputation or keep the good one you have right now, then make sure you dress appropriately. If you’re in business, the dress for that. Then, make sure your body language is good. If you’re in a meeting, then sit up straight an pay attention. Remember, first impressions say a lot about a person.

Be consistent in how you act toward others, and be a person who is likable. You want people on your side and you can’t do that when they think negatively about you. And always act with integrity, because that is the cornerstone of your foundation.

Better Reputation is an internet reputation management company that specializes in helping you keep or create a better online reputation for your business. Your most valuable asset is your reputation, and that can make or break you.

Their work is guaranteed to help your reputation, and their quotes are 100% free. Let Better Reputation help you today.