Things are a bit more complicated now. The internet has changed just about everything when it comes to advertising for business. There are so many ways to communication electronically that advertising has become more difficult. You throw your name out there in the dark hoping someone hears about it through all the noise.
Some people like the way business was done during simpler times when advertising simply meant more people coming through a storefront. You could touch the fruits of your labor. Now sales are done through the internet and effective online advertising is measured in conversions, click through’s and contacts; it’s measured in likes, friends and social media interactions.
White Shark Media knows some of its customers actually want to see the results of an online campaign; that all the charts, virtual meetings and stats just won’t do. They need something they can feel. The Adwords company knows this because they have listened to the complaints of their customers over the years. They’ve adjusted and now cater to those who need something palpable as a return on their investment.
That is why the Adwords company goes through the trouble of sitting down with their clients before a campaign begins. They decode all the technical talk and lay down a simple and effective map to achieve a goal. They tell you the action they will take every step of the way before they even take a step. And you can ask them, right there, how this campaign will work in the offline life; real life.
This way you can physically go where the campaign is targeted and see the results. It could be people coming through a store front or items flying off a warehouse shelf. The results come in many different forms, but you will be able to see them with your own eyes.
Many other AdWords management companies won’t do this. They may take your money and hide back in their offices while implementing your campaign. They may keep you in the dark about the actions that they are taking. Without this information, you may not be able to go where the results of the campaign can be felt. It may feel like nothing.
Everyone does business a little differently, but White Shark Media listens to them all. And by making several adjustments based on criticism, they have developed a solid customer service-based company.