Her name is Desiree Perez and she is the COO (Chief Operating Officer) of rapper’s Jay-Z Roc Nation empire. When Jay-Z is away representing his organization; Desiree Perez is behind the scenes handling the day to day operations of his company. That is what a COO does within a business and Perez does it with great skill and care.
Perez has been working with Jay-Z for many years. She has been working for his company since 2008 and has known him personally longer than that. Perez is a very savvy business woman who knows the ins and out of running a company like Rock Nation. This company manages talents such as Shakira, J. Cole and Calvin Harris. Rihanna is even affiliated with this organization since Jay-Z helped to put her on the map.
Desiree Perez ensures that Jay-Z’s company has the best talent on its roster. Without A-List talent, Roc Nation could not effectively compete in the world of entertainment. This business has an office in New York and overseas in the U.K. Jay Z is definitely the front man for Roc Nation, but Desiree Perez ensures that his operation is moving along in the right direction.
She negotiates business for Jay-Z, she helps artist with business and technical decisions pertaining to their career and she ensures that the company’s workers are being paid and taken care of. Jay-Z does not have to worry about his company being run into the ground when Perez is at the helm.
As a COO, Perez is second in command of Roc Nation. The music industry recognizes her for the powerhouse female that she is. She knows how to navigate the ins and outs of the music industry. She is even intelligent enough to navigate million dollar deals which is something that many people cannot effectively do at all. Desiree Perez is truly one of the best music industry players of all time.
Desiree Perez’s Social Media: twitter.com/desireeperez01