Category Archives: Music Streaming Success

The Chainsmokers- DJ Duo on the Rise

If you have not heard of The Chainsmokers by now, it’s time to leave the rock you have been under. Though, it is a bit more understandable considering they’ve really only been on the top charts in the past two years, with breakout hits like Roses and Paris. But you can’t tell me you haven’t had “Closer”, their song with Halsey stuck in your head before.  So baby pull me closer in the backseat of your Rover….  

Starting off 2018 with a bang, the duo dropped their new single  Sick Boy  on January 17. This track is vastly darker and more complicated than their previous hits, though that’s not to say their audience did not love it.

“Make no mistake, I live in a prison That I build myself, it is my religion”

While most pop hits these days talk about fame as a treasure they happened upon, or the burden they are faced to bare, The Chainsmokers acknowledges their fame (and the downsides to it) was carefully crafted and is solely their responsibility. Along with the song, the artists dropped the  Sick Boy  music video.

The Chainsmokers is a DJ duo created by Alex Pall and Andrew Taggart. Their first breakthrough was with the song  #Selfie  (you know…  Let me take a selfie… ) in 2014 which was easily a top twenty track in multiple countries.  Don’t Let Me Down  was their first top 5 single from the album Bouquet (2015), which also won the pair a Grammy Award. Their most recent album is Memories…Do Not Open (which features  Sick Boy ). The duo has only just begun their music career in top 40, and has already blown everyone away. Their songs feature a great mix of pop, dance, and edm. It’s refreshing to see something so serious as Sick Boy  but still be able to dance to and enjoy it. If you are looking for a music group to watch this year, I would highly recommend The Chainsmokers, as this duo has so far to go still.

Desiree Perez & Roc Nation

The record-breaking deal Jay-Z closed with Live Nation is coming to a close as the ten-year mark draws near and the industry juggernaut has public stated their interest in continuing their lucrative partnership with the rapper, albeit with a major change. Live Nation no longer invests in recorded music, which in the new deal with Jay-Z, he’ll be able to entertain other lucrative options from industry leaders. Because of the nature of the original deal, Live Nation or Jay-Z could choose to sell their stake in Roc Nation to the other party. Jay-Z has been open with his willingness to negotiate with a new major, and it has been announced that he is in talks with Universal Music Group.   Check for additional articles.

A deal with Universal Music Group could help to improve several aspects of Jay-Z and SC Enterprises business relations, being that music is only a small part of Jay-Z’s repertoire and megastars such as Rihanna, Meek Mill, and Fat Joe are all under the Roc Nation label. Recently, Jay-Z’s top-ranking executive, Desiree “Dez” Perez, met with him and Sir Lucien Grainge, Chairman, and CEO of Universal Music Group, at Grainger’s Santa Monica, CA, offices to discuss future endeavors. According to industry insiders, there is an existing distribution deal in place between Universal Music Group and Roc Nation, which gives further credence to the notion of an extended partnership.  More on

To read more about Dez, follow her here.

Desiree “Dez” Perez has been a close personal associate of Shawn “Jay-Z” Carter’s for the better part of the last twenty years. She is currently a key figure at Roc Nation, along with several of Jay-Z’s closest associates, overseeing the daily operations. Known for her keen business acumen and negotiation skills, she has been directly responsible for many of the large scale events associated with superstars, Beyonce and Rihanna. Related article on

More to read on

Desiree Perez Wants To Lead Roc Nation

Her Plans For Roc Nation

Jay Z is a business man who understands what it takes to create a business that will last. When he decided to work with Desiree Perez it was clear that there was potential in her and that we would see that potential realized. She understand show the business world and the music world collide and she’s making her work a specialty that everyone is going to remember in the years to come. There is so much more for her to offer as of now.

How Consumers Benefit

Recently, Jay Z announced that his Live Nation deal would be coming to an end. He is trusting Desiree Perez to lead the charge towards his new investments and to bring Roc Nation into the future. The Live Nation deal was worth $150 million and gave Jay Z incredible opportunities to branch out into much more rewarding investments, more to read on Now, he is leaving all of this into the hands of Desiree Perez and her capable hands. It’s easy to see why he’s put so much trust in her given her history of excellent management and leadership skills so far.

About Desiree Perez

Desiree Perez is a well known music executive who has focused on Roc Nation and expanding the Jay Z brand, check  She has done this single-handedly but continues to devote herself regardless. Her success has allowed Jay Z to reach a net worth of over $810 million and has insured that he will be able to reach billionaire status in the future. There aren’t many people who have reached his level of success and it is thanks to surrounding himself with the right people that the was able to succeed. This is exactly what Desiree Perez does and why she is valued at Roc Nation. Related article here.

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