Category Archives: Music Streaming Success

Desiree Perez & Roc Nation

The record-breaking deal Jay-Z closed with Live Nation is coming to a close as the ten-year mark draws near and the industry juggernaut has public stated their interest in continuing their lucrative partnership with the rapper, albeit with a major change. Live Nation no longer invests in recorded music, which in the new deal with Jay-Z, he’ll be able to entertain other lucrative options from industry leaders. Because of the nature of the original deal, Live Nation or Jay-Z could choose to sell their stake in Roc Nation to the other party. Jay-Z has been open with his willingness to negotiate with a new major, and it has been announced that he is in talks with Universal Music Group.   Check for additional articles.

A deal with Universal Music Group could help to improve several aspects of Jay-Z and SC Enterprises business relations, being that music is only a small part of Jay-Z’s repertoire and megastars such as Rihanna, Meek Mill, and Fat Joe are all under the Roc Nation label. Recently, Jay-Z’s top-ranking executive, Desiree “Dez” Perez, met with him and Sir Lucien Grainge, Chairman, and CEO of Universal Music Group, at Grainger’s Santa Monica, CA, offices to discuss future endeavors. According to industry insiders, there is an existing distribution deal in place between Universal Music Group and Roc Nation, which gives further credence to the notion of an extended partnership.  More on

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Desiree “Dez” Perez has been a close personal associate of Shawn “Jay-Z” Carter’s for the better part of the last twenty years. She is currently a key figure at Roc Nation, along with several of Jay-Z’s closest associates, overseeing the daily operations. Known for her keen business acumen and negotiation skills, she has been directly responsible for many of the large scale events associated with superstars, Beyonce and Rihanna. Related article on

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Desiree Perez Wants To Lead Roc Nation

Her Plans For Roc Nation

Jay Z is a business man who understands what it takes to create a business that will last. When he decided to work with Desiree Perez it was clear that there was potential in her and that we would see that potential realized. She understand show the business world and the music world collide and she’s making her work a specialty that everyone is going to remember in the years to come. There is so much more for her to offer as of now.

How Consumers Benefit

Recently, Jay Z announced that his Live Nation deal would be coming to an end. He is trusting Desiree Perez to lead the charge towards his new investments and to bring Roc Nation into the future. The Live Nation deal was worth $150 million and gave Jay Z incredible opportunities to branch out into much more rewarding investments, more to read on Now, he is leaving all of this into the hands of Desiree Perez and her capable hands. It’s easy to see why he’s put so much trust in her given her history of excellent management and leadership skills so far.

About Desiree Perez

Desiree Perez is a well known music executive who has focused on Roc Nation and expanding the Jay Z brand, check  She has done this single-handedly but continues to devote herself regardless. Her success has allowed Jay Z to reach a net worth of over $810 million and has insured that he will be able to reach billionaire status in the future. There aren’t many people who have reached his level of success and it is thanks to surrounding himself with the right people that the was able to succeed. This is exactly what Desiree Perez does and why she is valued at Roc Nation. Related article here.

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