Category Archives: Music Streaming Management

Desiree Perez & Tidal Make a Big Impression With Nothing But Hits

The Tidal app has become quite a new trend as of lately since its exclusives from talented co-owners. The big move comes in as a hit and has made its largest move ever within the iTunes Store. This comes on the heels of Kanye West’s TLOP release. Since the release, there are more than a million trial members who have joined since the release.

There has been a list of executives that all have left since the release and they are on their third CEO, he is the ex-chief business officer for Sound Cloud. Jeff Toig joined the group in late 2015. The big question remains as to who is planning these exclusive 5 star artists plays. The people who are talking about the business say that Desiree Perez is the person behind the curtain. Perez is a very close associate of Jay Z and she has a long time running record for SC Enterprises. Along with Perez, her husband Juan also runs the Roc Nation Sports group.  Check on

Desiree Perez is specifically known for how tough she is as a negotiator and for being able to crunch the numbers when it comes to figuring out what needs to happen to make something better. She has been referred to by the N.Y. Daily News as being Babe Ruthless. She is a well known BOSS. She had her hand in on the forming of the Formation stadium tour as well as with the Samsung deal for Rihanna.  Visit Dez’ page.

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With the new release of Tidal, the updated service has a whole new experience available to its customers. Those who are subscribers to the service claim that the new service is focusing on what is up and coming and what is new to music lovers. Most of your subscribing services will ask that you carry a robust catalog which is going to cost more and Tidal instead has a Discovery section which allows for artists who are emerging to be heard. There is also a Live Performance section which allows for you to be able to listen to performances by artists. The one thing that they offer that most other services do not have is impeccable taste. When it comes to what they offer, the taste they carry in artists and music is by far the best there is out there.  See