Community politics can be a difficult arena to navigate. This difficulty is compounded when the community involved offers beautiful landscapes and a plethora of winter activities and is adjacent to a similar small community. The people of North Tahoe are very well aware of these issues. For the past couple of years an incorporation effort has been in effect for the Squaw Valley and Alpine ski resort communities.
For four years the attempt has been made to incorporate the two communities into one. The Squaw Valley CEO Andy Wirth and some of his backers have been fighting this effort. To top things off the state of the natural environment has been serving blows to the Tahoe area ski resorts with lower than average snow fall.
Mother Nature has eased some of the natural issues with early snow pack this year which has driven visitor traffic and bumped lower than average past sales in the area. Mr. Wirth has also realized a success when backers of the incorporation effort withdrew their petition in the past weeks.
Mr. Wirth has extensive experience running major businesses. He is an avid sportsman who has recently had a pretty horrific skydiving accident which required major surgery. He has a solid understanding of the political tides that can alter the business atmosphere of a community and this is why he adamently opposed the incorporation.
As Wirth explained to the Reno Gazette Journal an incorporation would have thrown off the entire balance of both communities. Services that were once taken for granted would be scaled back and some may even be eliminated. The two communities would have a single governmental base for both locations. This would also pose a problem because those individuals presently serving in those governments would face losing their position in order to streamline the two communities into one.
The dropping of the incorporation now allows Wirth to focus on his efforts to put a gondola between Alpine and Squaw Valley. This gondola project would make access to the two major ski resorts easier. One could start at one resort, cross over to the other resort and ski both areas. This effort would be a collaboration between the two resorts and would allow one universal lift ticket and admission as well.
Many claim that Wirth only opposed the incorporation because of this gondola project. He states that this is not true. His motivations were solely to preserve the infrastructure of both towns. The gondola project was and is a totally different issue and those that are focusing on this when dealing with the incorporation issues are solely trying to detract from the overall agenda.
For now Ady Wirth remains the CEO of Squaw Valley and is successfully enhancing their level of profits and customer satisfaction.