Category Archives: Advertising Leader

Lori Senecal is the CEO of Crispin Porter + Bogusky

Lori Senecal has engaged in business practices that have earned her company 21% more revenue from the time that she came into her position. There are various successful campaigns that testify to her intelligence. For example, her company advised Kraft to not publicize the fact that they removed artificial flavors from their products. Once they sold 50 million boxes of the product, Kraft came out with conversations about the fact.

Lori Senecal is the Global CEO at Crispin Porter + Bogusky. As the CEO of Crispin Porter + Bogusky, Lori Senecal oversees the expansion and growth of the company. She manages the ten international offices of the firm. Lori Senecal has been with this company since 2015. Ever since then, the company has noticeably grown and succeeded. She has been awarded various honorable titles, such as being in Adweek’s Power 100 List for two years, being named one of the Most Creative People in Business in 2017 by Fast Company and being one of the four “Agency Executives to Watch” in 2016 by Advertising Age.

Before Lori Senecal joined the Crispin Porter + Bogusky team, she was the CEO and Global Executive Chairman of Kirshenbaum Bond Senecal + Partners. To be more specific, she was first the President and CEO of the company from September 2009 to March 2012. Afterwards, she was the chairman and CEO from March 2012 to September 2014. From September 2014 to March 2015, she was the Global Executive Chairman of Kirhsenbaum Bond Senecal + Partners. After that, she worked at where she currently works—Crispin Porter + Bogusky.

Prior to her years at Kirshenbaum Bond Senecal + Partners and Crispin Porter + Bogusky, she worked as the Global Chief Innovation Officer at McCann Worldgroup from February 2006 to July 2007. Prior to that, she worked as the co-founder and TAG Ideation at McCann Erickson from February 2003 to July 2007. Follow Lori Senecal on Twitter.

Read: http://adage.com/article/agency-news/cp-b-global-ceo-lori-senecal-depart-end-year/308905/

José Borghi And The Art Of Advertising

José Borghi is the founder of the Brazilian advertising firm Mullen Lowe Agency. Under his leadership the company has become one of the leading advertising agencies in the world. He developed an interest and love of advertising while young and has pursued it as his career ever since. Growing up in President Prudente, he attended a performance while in junior high and was awed by an ad showing during it; the commercial was called Vts that went on to win at Cannes. He went on to pursue an advertising career by graduating with a degree in Advertising and Publicity at Pontifical Catholic University of Campinas.

After graduating from college he went on to work in a number of advertising agencies, also working diligently at gaining knowledge about advertising and honing his own craft in it. Eventually he co-founded his own agency with a partner and they called it BorghiErh. The company had great success and due to this in 2006 was purchased by Lowe and renamed Borghi Lowe. This company as well had many successes and then merged with Lowe & Partners as well as the Mullen Group, and with another name change the Mullen Lowe advertising agency was born.

Mullen Lowe is based in São Paulo and José Borghi serves as its President. The company develops and designs advertising campaigns out of offices they have throughout the world. Some of their clients include such huge names as Microsoft, Volvo, Philips, Honda, and Michelin. José Borghi and Mullen Lowe have been given dozens of advertising awards including 14 Cannes Lions, 11 awards at the New York Festival, and 10 Clio awards in addition to others.

 

Jose Borghi’s Road to Success in the Advertising Sector

Advertising serves as one of the key elements of promoting business commodities in the market. With the numerous benefits associated with this type of business promotion technique comes a great need to contract the advertising experts on adforum.com such as the Mullen Lowe, which is a leading Brazilian advertising agency.

Jose Borghi is acknowledged for founding the Mullen Lowe Brasil agency, which was formerly known as Borghi Lowe. Jose is widely known for his advertising skills and expertise, especially in the creation of top ranking campaigns like the Mammals Parmalat, which included children dressed as stuffed animals. In the unforgettable advertising campaign, the children not only sang jingles but also Zeze di Camargo and Luciano’s hit song.

How Jose Borghi’s Passion for Advertising Began

Like many other individuals, Jose Borghi had no future aspirations pertaining the career path to pursue after school. However, the situation later changed after being invited by his sister to watch various performances held at the Castro Neves theater. After watching the performances displayed at the Castro Neves, Jose Borghi developed a passion for the kind of career that he would pursue after school.

Working Experience

Upon completing his high school education with a strong passion for pursuing the advertising field, Jose joined the PUC-Campinas where he studied advertising. In 1989, Jose Borghi was lucky to land his first job with Standart Ogilvy. After working for the Standart Ogilvy for some time, he moved to other companies such as FCB, DDB, DM9, as well as Talent and Leo Burnett. Consequently, Jose utilized his knowledge and experience garnered from working for other companies to start his advertising agency with the Erg Ray, his partner. At the time, the company they formed was called BorghiErh.

Formation of Mullen Lowe

Erh Ray cited that when they founded BorghiErh, they had absolutely no support from financial institutions, investors, and mentors. However, through their hard work, they created an agency that caught the attention of other entities. Lowe acquired BorghiErh in December 2006 to form the Borghi Lowe. Continuous growth of the company in local and global markets led to a merger with the Mullen Group, which transformed the name from Borghi Lowe to Mullen Lowe. Subsequently, Andre Gomes and Jose Borghi became Co-CEOs.

Mullen Lowe has been involved in top advertising campaigns on noticias.terra.com.br for numerous companies such as America On Line, Honda, Asia Motors, Delta Airlines and many others. With such notable campaigns, it has attained numerous accolades such as Advertiser of the Year award in the Columnists Sao Paulo.