Lime Crime’s Unicorn Hair is Whole New New Adventure in Color

Socially-conscious fashionistas no longer have to choose between makeup that makes them look great or feel great. They can have both with the bold and trendy “Makeup for Unicorns,” from LimeCrime that is guaranteed to be 100% vegan, certified to be cruelty-free and guaranteed to make an impression.

Russian-born founder, Doe Deere, launched the company in 2008 with a mission — to create cosmetics that do more than just cover up imperfections. Deere thinks about cosmetics like artists think about paints. She sees using the colors and textures makeup offers as a unique avenue of self-expression. And anyone wanting to express themselves, their love of animals and all things vegan can certainly make a statement with some of their bold new offerings.

LimeCrime is all about unapologetic color and makeup is now just the beginning. Unicorns can now delve into the world of hair color with Unicorn Hair, a new line of eye-popping hair color in enough shades to make a rainbow jealous.

This revolutionary line of semi-permanent hair color is unique in that it not only offers smashing-bright colors, it allows hair artists to customize the shade and effect with mixers that can mute the overall tone of a shade or dilute it to give hair a just a tint of color. Its ultra-conditioning formula won’t damage hair and their website even features a few mix and match recipes for creating safe, one-of-a-kind shades.

Unicorn Hair is a new color adventure, but it’s made the same way all LimeCrime products are made — with ingredients that are 100% vegan and certified to be cruelty-free. Some companies promise animal-friendly products, but they take it step further with products that meet the stringent requirements and transparency needed to get both Leaping Bunny and PETA certifications for being cruelty-free certified.

The only thing criminal about LimeCrime is that trying their products once makes new users Unicorns for life. And they wouldn’t have it any other way.

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