Lori Senecal is the CEO of Crispin Porter + Bogusky

Lori Senecal has engaged in business practices that have earned her company 21% more revenue from the time that she came into her position. There are various successful campaigns that testify to her intelligence. For example, her company advised Kraft to not publicize the fact that they removed artificial flavors from their products. Once they sold 50 million boxes of the product, Kraft came out with conversations about the fact.

Lori Senecal is the Global CEO at Crispin Porter + Bogusky. As the CEO of Crispin Porter + Bogusky, Lori Senecal oversees the expansion and growth of the company. She manages the ten international offices of the firm. Lori Senecal has been with this company since 2015. Ever since then, the company has noticeably grown and succeeded. She has been awarded various honorable titles, such as being in Adweek’s Power 100 List for two years, being named one of the Most Creative People in Business in 2017 by Fast Company and being one of the four “Agency Executives to Watch” in 2016 by Advertising Age.

Before Lori Senecal joined the Crispin Porter + Bogusky team, she was the CEO and Global Executive Chairman of Kirshenbaum Bond Senecal + Partners. To be more specific, she was first the President and CEO of the company from September 2009 to March 2012. Afterwards, she was the chairman and CEO from March 2012 to September 2014. From September 2014 to March 2015, she was the Global Executive Chairman of Kirhsenbaum Bond Senecal + Partners. After that, she worked at where she currently works—Crispin Porter + Bogusky.

Prior to her years at Kirshenbaum Bond Senecal + Partners and Crispin Porter + Bogusky, she worked as the Global Chief Innovation Officer at McCann Worldgroup from February 2006 to July 2007. Prior to that, she worked as the co-founder and TAG Ideation at McCann Erickson from February 2003 to July 2007. Follow Lori Senecal on Twitter.

Read: http://adage.com/article/agency-news/cp-b-global-ceo-lori-senecal-depart-end-year/308905/

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