The fashion market is fast evolving, and one of the important genres that have recently seen a lot of action is lingerie. There are many lingerie brands in the market, and it is natural for the consumers to be confused as to what to buy, but one of the brands that penetrated the consumer market of United Kingdom, United States and Australia is Honey Birdette. It is a brand that was launched in Australia in 2006 and a very short period went on to become a brand that is highly appreciated by the consumers. Currently, the company has 55 retail stores in Australia in all the important cities, including Sydney, Brisbane, Melbourne, Perth, and others.
After the massive success the company enjoyed in Australia, Honey Birdette was introduced in the European and United States market as well. The first Honey Birdette boutique was inaugurated in Covent Garden in the United Kingdom. The successful launch of the brand in the United Kingdom triggered the need to open many more stores in the country, and by the end of 2018, the company plans to have a total of 40 retail outlets all over the United Kingdom.
In a similar move, Honey Birdette recently launched an e-commerce site dedicated to the United States. The company believes it would help the brand to cater to its customers efficiently based in the United States. The primary reason why the company launched the e-commerce site was the increase in US sales by 374 percent. It triggered the need to stay close to the customers in the United States. The company aims to help the US customers get access to a broader selection of products offered. It would also help to provide faster shipping to customers through its US based e-commerce site. Shortly, Honey Birdette stores are also scheduled to open in different parts of the United States.
For more information follow Honey Birdette on Twitter @honeybirdette