The expansion of the Honey Birdette brand is backed by investment company BBRC and the Australian based retail expert Brett Blundy who has worked closely with the brand to make sure each and every decision taken is of the best possible quality. In 2017, the brand has become one of the fastest growing in the world with a focus on the U.K. market following the opening of its first three stores, including a flagship store in London’s Covent Garden.
For Honey Birdette, the next step seems to be to explore other regions of the U.K. with a planned expansion from three stores in and around London to 13 in some of the best-known towns and cities in the country; the success achieved in London has prompted a rethink by the leaders of Honey Birdette as they are looking to expand the brand across the U.K. with plans to open the 37th store by the end of 2018.
One of the main goals for most retailers is to crack the U.S. market Honey Birdette has already made an impression within as an Online based brand. Honey Birdette’s growth Online reached the amazing level of 374 percent by the start of 2017 and led to the decision being made to develop a sales platform dedicated to U.S. customers to make the purchasing and returns process as easy as possible.
Honey Birdette was established in 2006 when founder Eloise Monaghan was shocked at the lack of female input in the sensuality industry in her home nation of Australia; as the creative head of the brand, Eloise Monaghan ensures all products are made to the exacting demands of her small, dedicated design team.
In Australia, Honey Birdette has proven a rapid success with more than 50 stores already open across the nation and over 300 employees already working for the brand across the home country of the brand.