How Omar Yunes Epic BFW Victory Made Global Footprint

Sushi Itto franchisee, Omar Yunes, chronicles an inspirational journey as a champion investor and food industry innovator. The powerhouse Mexican entrepreneur represents a collection of boutique Japanese food franchises. In Mexico, Yunes operates some 13 Sushi Itto-branded restaurants serving Veracruz, Mexico City, and Puebla. Having developed a particular interest in food cultures, Yunes ventured into the industry quite young. A career in franchise management always seemed tremendously tedious, but Yunes made it fun.

The global food industry icon has scooped several awards. In 2015, he was named BFW (Best Franchisee of the World). Yunes credited the victory to his industrious employees and executive team. The staging of the annual BFW competition attracts ambassadors from some 34 countries worldwide. Among participating countries are France, Portugal, Mexico, Brazil, Argentina, Hungary, Italy and more. Yunes won BFW Mexico and advanced to the global round. BFW Mexico organizer, Diego Elizarrarrás remarked on how Yunes networked and handled diplomacy as Sushi Itto franchisee.

The competition assesses franchisee expertise in the areas of innovation, branding, leadership, influence, and teamwork. Second place winner, Ivan Tamer of Prendamex had accompanied Yunes to Florence, Italy in representing Mexico during the global BFW competition. As ambassadors of the Mexican chapter, Yunes specialized in professionalization to complement Tamer’s intelligence of alternative systems.

Omar Yunes established his first Sushi Itto restaurant at 21. Since then, he’s expanded the Mexican chapter of Sushi Itto chain. In fact, he’s acquired a 10 percent share of the Sushi Itto empire. With award-winning franchise management skills, Yunes continues a game-changing initiative to refine food service culture globally. His diverse approach to franchise management has earned him global recognition after sweeping the BFW award in 2015. In becoming a well-experienced franchisee and food industry trendsetter, Yunes extends humble appraisals to his entire network.

While his leadership motivated success of the entire franchise network, he’s expressed gratification in having a committed workforce. With 15+ years of franchise management experience and entrepreneurial success, he’s inspiring next-generation investors. As the Boards of Ideas chairman, Yunes mentors, and share expert insights to help young aspiring investors. With his guidance, they’re developing impeccable disciplines that will serve them well in their future endeavors.

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