José Borghi is the founder of the Brazilian advertising firm Mullen Lowe Agency. Under his leadership the company has become one of the leading advertising agencies in the world. He developed an interest and love of advertising while young and has pursued it as his career ever since. Growing up in President Prudente, he attended a performance while in junior high and was awed by an ad showing during it; the commercial was called Vts that went on to win at Cannes. He went on to pursue an advertising career by graduating with a degree in Advertising and Publicity at Pontifical Catholic University of Campinas.
After graduating from college he went on to work in a number of advertising agencies, also working diligently at gaining knowledge about advertising and honing his own craft in it. Eventually he co-founded his own agency with a partner and they called it BorghiErh. The company had great success and due to this in 2006 was purchased by Lowe and renamed Borghi Lowe. This company as well had many successes and then merged with Lowe & Partners as well as the Mullen Group, and with another name change the Mullen Lowe advertising agency was born.
Mullen Lowe is based in São Paulo and José Borghi serves as its President. The company develops and designs advertising campaigns out of offices they have throughout the world. Some of their clients include such huge names as Microsoft, Volvo, Philips, Honda, and Michelin. José Borghi and Mullen Lowe have been given dozens of advertising awards including 14 Cannes Lions, 11 awards at the New York Festival, and 10 Clio awards in addition to others.