It seems to be no coincidence that one of the most trusted advisors the RBS Group has been working with for almost 20 years is Professor John Davis of Harvard University; RBS showed they were one of the most innovative companies in South America when they became the first to employ the specialist in family businesses as an advisor in 1999. The grandson of RBS Group founder Mauricio Sirotsky Sobrinho also made his way to Harvard and graduated with an MBA in Business Administration in 2002; Eduardo Sirotsky Melzer, also known as Duda, seems to have been on a career trajectory designed to bring him to the top of the RBS Group, a position he took on at the end of 2015.
Although he is well known as a member of the Sirotsky family who have now been in control of the RBS Group for three generations, Duda Melzer is also seen as an innovator who took the risk of moving to the U.S. to extend his education and experience in the media industry. Melzer is one of the key figures in following the advice and theories of Professor Davis and feels the management of any family business should remain professional and innovative at all times to achieve continued success.
Transparency is another area of business ethics that Duda Melzer is a strong believer in as he looks to embark upon a new era of success for the media corporation. Upon taking over as the leader of the company Duda Melzer looked to bring about the successful use of many of the theories of Professor John Davis in the day to day running of the company, including publishing the rules of excellence in governance Melzer follows at President of the company.
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